MANAGEMENT
The performance imperative: Why agility was never the goal
Jueves 26, 11:55 - 12:30 @ Abasto
In my professional career, I have experienced the development and implementation of agility at first hand in various organisations. In the process, I have increasingly observed that agility is an end in itself for many companies. But this should never happen under any circumstances.
Rather, it is a strategic tool, a means to an end, to ensure efficient and high-performance product delivery directly to the customer. Whilst agility is a clear way forward in certain contexts, it is not always the universal answer. This is where my talk comes in: It's about understanding that no customer buys internal agile processes; the customer invests in finished, high-quality products that meet their exact needs.
In my presentation, I will shed light on the actual role of agility, emphasise the importance of targeted application and show when exactly agility is preferable as a method. At the same time, I will discuss alternative frameworks that might be more suitable in other scenarios. With extensive experience in organisational development and process management, I combine deep insights into agile methods with a clear vision for effective product development. This talk will offer a critical but constructive exploration of agility, always focussing on how we as entrepreneurs, managers or developers can create the most value for our customers."
Sobre Marin Niehues: Marin Niehues founded his first start-up at the age of 20. It was then that he discovered his passion for developing organisational structures and teams.
At the age of 21, he then joined a consulting boutique as a Scrum Master and Agile Coach. As part of this role, he was able to provide operational and strategic support to various DAX40 companies internationally in their agile transformations and organisational development, as well as supporting SMEs and start-ups in the DACH region across all industries.
Today, with Niehues Consulting, he supports international clients of all sizes in optimising their business and management processes and builds companies that can place continuous value on the market.
In recent years, he has rounded off his broad portfolio with a large number of further training programmes, which he also uses operationally. These include: Agile Leadership, Product Owner, Scrum Master, SAFe 5 and Flight Level Certificates, which give him a broad picture of the complex world of organisational development and enable him to efficiently solve a wide range of problems with diversified approaches.
